Pricing defines a complete price range and the associated sales conditions.
These price lists make it possible to address all demand segments for the entire range of products on offer, and can be applied to different channels, different sales formulas and different product ranges. It ensures that its offer is well positioned in terms of price/product.

OBJECTIVES

To avoid dilution and cannibalization
effects through an efficient segmentation that encourages customers to book the right price/product without switching to cheaper products.

To cover the entire spectrum of demand
With price offers built on a wide price range. Attract new customers through price but increase the average basket on the premium target and during peak periods.
Stimulate the market

This is the job of tactical pricing,
to stimulate demand locally and support sales and marketing actions.

Every day, on all inventories, yield management ensures the optimal mix between occupancy rate and average selling price.

To do this, it forecasts demand and sorts it according to contribution levels. It makes sure to sell at the right price, to the right customer, at the right time thanks to different levers: overbooking, price management, sales channels, length of stay...

OBJECTIVES

To avoid refusals during off-peak periods
The Yield is forbidden to refuse demand when inventories are not full.

To avoid average price losses in constrained periods
The Yield is not allowed to be full too early with degraded prices.

Manage without surges
Prioritize your optimization levers and pilot them gradually over time. Yield management is not just an opportunistic process. It must work on its optimization strategy all along the booking ramp-up.

Revenue Integrity ensures that pricing conditions are respected, from booking to invoice collection.

Its concern is not the relevance of prices or pricing conditions but their proper application. It ensures that the processes are properly aligned throughout the marketing chain, which he may have to change if there are any holes in the system...

OBJECTIVES

To detect all anomalous files
Refunds not provided for in the sales conditions, defective payments, incorrect application of discounts, incorrect commission rates, incorrectly configured packages, etc.! The scope of investigation of the IR is wide, it measures the extent of the lost turnover.

Improve the quality of end-to-end processes
It is a source of proposals for documenting processes, training teams, systematizing control points, locking down permissive systems, and changing practices that destroy value, such as abusive manual discounts.

Provide visibility
Its dashboards allow to see the turnover lost on each family of anomalies and their evolution over time. By encouraging good practices and alerting on drifts, it allows all teams to strive for excellence in the marketing and billing processes.