Flex or NoFlex?

The COVID-19 has shaken up segmentation, that’s a fact. However, if there is one practice that has not been so […]

The Yield Management bad boys

There have been countless articles showing the extent to which Yield Management is the cynical practice of ugly, dehumanised capitalists. […]

Rethinking its decision-support tools

Rethinking RM’s decision-support tools means first asking the right questions A healthy organisation needs to question its analysis and decision-making […]