Yield against all odds

It’s all the rage. With the arrival of Big Data, many dream merchants are predicting that the future of Revenue […]

When Special Offers make Sales!

The sales have barely begun when a second, even more violent wave invades our connected screens and the advertising hoardings […]

Don't worry, Tohapi

Read the interview with Jacques Masson, Member of the Management Board & Head of Marketing & Business Development at Tohapi. […]

RM in fight mode…

The job of Revenue Management (or Yield Management) has many facets. While you sometimes have to play the diplomatic card […]